The Mudra Institute of Communication & Advertising Test:

MICAT is held by Mudra Institute of Communication & Advertising (MICA). MICA is the best B-School in India to offer courses in Marketing, Branding and Advertising management. The pre-requisite for MICAT is CAT .However, in 2011, MICA accepted only MICAT and not CAT. The paper checks your command on English, Quantitative Analysis, General Knowledge, a?psychometric analysis, Picture Story writing and Essay writing and Reasoning. It?s a mix of accuracy and speed. The paper is divided into 2 sections. English,Quants,?Reasoning?are in section 1. Picture Story and Essay writing in section 2. There were 3 essays in the 2011 paper. These two sections were of 2.15 hrs and half hour section for?psychometric analysis?test section.

First section started off with a sub-section comprising of word associations which were a good mix of 15 easy and difficult questions. Then, the next subsection was of 25 General Knowledge questions which comprised of a good mix of static, current and media related GK. This was followed by the next sub-section which consisted of Quantitative Aptitude, Logical Reasoning and Data Interpretation. There were a lot of questions from probability and progressions. The next subsection consisted of Verbal Ability and Reading Comprehension (RC). Again this section was a notch higher in difficulty than that of last year. There were two RC passages of 4 questions each and 22 other questions comprising fill-in-the-blanks, sentence completion, Para jumbles etc.

The second section was the writing section which started off with a topic ?Trial by media is justified.?? One had to first give?arguments in favor of the statement and then in the next essay?give arguments against the same statement. Finally, one had?to tell the editor of the newspaper magazine about this topic in 40-50 words. This was followed up by a series of 10 different cartoons. One had to order them and construct a story.

For Part 1 we had 2 hours and 15 minutes which was really demanding and in the end I had to rush through the essays so that I could complete them in time. Also here it was mentioned that 1/4th marks would be deducted for negative marking in the first section (except the written part).


Psychometric analysis

Next Part comprised of the psychometric analysis and all the questions were compulsory. There were no right/wrong answers in this section. One?s paper will not be evaluated if he/she misses out attempting any part in this section. It started off with a list of 30 statements. One had to select any 10 which best described oneself!! Then came the set of 26 questions each having 6 options and we had to tick the option which we supported (very strongly/strongly/moderately). This was followed by 10 questions wherein one had to prioritize the options on the basis of our preference. For this we were given 30 minutes.



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